Introduction to Internet Marketing & Social Media for Business
The first step in our Internet Marketing series, this exciting workshop presents an overview that integrates digital marketing, social media, personal branding, and entrepreneurship in a clear and instructive manner that everyone can understand. The course will focus on the need of every business to have an internet presence, and provides tools and strategies that can be put in place immediately.
Website Design for Small Business
Need a website but don’t think you can build it yourself? Designing a website for your business is easier than you think when you attend our Website Design workshop! Explore web design using free, easy to use software and develop a basic small business site with professional quality images. Students should bring website text, and digital files containing photos and logos.
*Introduction to Internet Marketing and Social Media will help students to develop content, and is strongly recommended as a prerequisite for inexperienced students.
Internet Marketing I: Search Engine Optimization (SEO)
Having a website doesn't mean anyone is ever going to find it! One of the most important things you can do to make your internet presence work for you is to have your site prepared correctly for search engines. This lecture will look at lots of techniques to make a website ready for Google, Yahoo, Bing, and the thousands of other engines out there. Learn all about Meta Tags, Picture/Alt Tags, and how to get more Keywords into your website. With this knowledge, your website traffic should sky-rocket!
Internet Marketing II: Analytics
A website is a vital marketing tool. No other form of marketing can give you so much information, but are you leveraging all of the information your website can provide? Learn how to use your website statistics to evaluate your digital marketing. Discover how many visitors you’ve had, how many pages have been viewed, how you were found and what search words were used. Become familiar with a number of webstat programs that are standard on most web servers or can be installed into your site like Webalizer, AwStats, Google Webmaster Tools and Analytics, Yahoo/Bing Webmaster Tools, and a few others. Come make better use of your online marketing by learning about your website statistics!
Engagement in Social Media is a vital part of marketing strategy for businesses of every scope. When you join us for this valuable workshop, you’ll set up your own Facebook and Twitter accounts in class with guidance from local web design and internet marketing professional Joe Bodin. Learn how to integrate social media into your internet presence, how often to post, and what components go into crafting posts that will keep followers engaged.
Social Media Marketing I: FaceBook & Twitter
Designed for individuals interested in starting a business as well as those in business for less than two years, this new entrepreneur course covers business concept evaluation, marketing, market research, startup costs, sources of capital, insurance, cash flow analysis and cash management. Legal topics affecting businesses will be outlined and included a discussion of business legal structure options, licensing, tax and permit requirements, employee/employer requirements, and protecting your business ideas (intellectual property).
Business Plan Writing
A business plan is an essential tool; a roadmap for the future success of your business. Learn how to create a viable plan for your business, and tailor it to your needs. Topics include organizational and market objectives, market analysis, competitive comparison, business environment, customer profile, operational infrastructure, supplier development, business legal structure, personnel, and intellectual property issues.
ACCOUNTING AND FINANCE
Join us in our computer lab for hands on instruction using this tried and true software. Course topics include setting up a new company, entering and paying bills, invoicing customers and receiving payments, making deposits, and data analysis.
Build on beginning QuickBooks concepts and go beyond the basics to discover the software's most useful features and applications. Create in-depth reports, manage multiple accounts and more.
Learn to utilize this powerful software to manage payroll and inventory. This workshop will focus primarily on the set up and day-to-day application of QuickBooks payroll and inventory functions.