Flagstaff, Ariz. - Coconino Community College President Dr. Leah L. Bornstein encourages all to tell the stories of the College.
"This year, we're raising the bar," she said recently at her annual State of the College address. "For folks who know us, we have a great reputation and there are a lot who still don't know what we're about."
Bornstein's initiative is part of the newly minted 2012-2015 Strategic Plan, which carries the theme, Access, Retention, Completion.
"We've developed a very aggressive plan that will keep us intensely focused for three years," Bornstein told faculty and staff at the Sept. 7 address. "Imperative to the plan is a focus on community outreach to ensure our community members know who we are and our value to the community."
The President encouraged all faculty and staff to participate in several ways. One of the simplest is to wear the recognizable turquoise name tag issued to every CCC employee, she said. Bornstein added that in the five years as CCC President, she wears her name tag everywhere she goes, even on weekends.
"Folks see the CCC logo," Bornstein said. "And it opens the conversation. Folks like to tell us about someone they know or their own CCC experience. When you are out on your personal time in clubs and civic organizations, tell the students' stories. Share the exciting stories of your work at CCC."
The College is also creating a speakers bureau to share CCC's story in a more formal way that will allow the community to learn about the innovative programs happening at the various campuses. She encouraged faculty and staff to sign up to take on public speaking roles.
"You'll be updating the community about CCC and letting them know of our amazing students and enrollment growth. Also, about the many successful partnerships and the return on investment our community receives as a major contributor," Bornstein said. "Join me. I can't do this all by myself. Tell your story."
If any community members would also like to tell their story, please contact CCC Public Relations Coordinator Ofelia Gonzalez, 928-226-4374 or firstname.lastname@example.org.