Coconino Community College recently released the results of its most recent institutional research survey that surveyed more than 11,000 households in Southern Coconino County, including the cities of Flagstaff, Leupp and Sedona. The 37-question survey showed that more than 91 percent of respondents enrolled in a CCC course rated the quality of instruction as either excellent or good. CCC also received high marks for the programs and courses it offers, with an approval rating at 81 percent and 78 percent respectively.
The survey was part of an ongoing research series conducted by CCC, with the assistance of Northern Arizona University's Hospitality Research & Resource Center, to learn more about how the community perceives the College and its programs. The research series is a component of CCC's Strategic Plan to build greater awareness about the diverse educational needs of county residents, and allows CCC to better serve the community.
"CCC is continually looking for ways to improve and ensure those in the community are provided with the programs necessary to be successful, " said Dr. Steve Chambers, Director of Institutional Research and Assessment at CCC. "Each year we survey one of the county's three areas because it is important to understand where we excel and where we can grow. This year, we focused on the county's southern portions, and again we were very pleased with our findings."
Highlights of Survey Results:
- Over 11,000 surveys were mailed to southern Coconino County residents in Flagstaff, Leupp, and Sedona.
- Of surveyed participants that have enrolled in a CCC course, 91 percent ranked course quality as excellent or good.
- 65 percent of respondents hold at least a bachelor's degree.
- The four most common responses to the question of "What do you think of when you hear the words Coconino Community College" were:
- Available weekend and evening courses
- Locations throughout the county
- Modern facilities
- Offers degrees and certificates that are relevant to employment opportunities
Southern Coconino County includes more than 70 percent of the county's population, and therefore is a good representation of countywide opinions of CCC. More than 1,000 residents participated in the survey, which was administered from the beginning of January through mid-February 2012.
Other Survey Highlights:
- More than 40 percent reported an interest in increasing the availability of one-day workshops (painting, welding, etc.), and evening and weekend courses to help them achieve their educational goals of changing careers, improving employability, starting a business, enhancing academic skills, or learning a trade or skill.
- 62 percent reported being satisfied with the programs and services provided by CCC, with only less than 5 percent dissatisfied.
The data from these surveys are useful in helping CCC strengthen its strategic marketing efforts. Based on these survey results, CCC plans to focus on highlighting its lower tuition costs, its many options for those seeking new career paths and the earning potential its degrees and certificates provide.